{"id":52413,"date":"2026-04-17T12:00:19","date_gmt":"2026-04-17T10:00:19","guid":{"rendered":"https:\/\/www.plexus.es\/?p=52413"},"modified":"2026-04-22T13:15:59","modified_gmt":"2026-04-22T11:15:59","slug":"plexus-sport-industria-deporte-plexus-tech-olocip","status":"publish","type":"post","link":"https:\/\/www.plexus.es\/de\/plexus-sport-industria-deporte-plexus-tech-olocip\/","title":{"rendered":"Irrumpimos en la industria del deporte con el lanzamiento de Plexus Sport"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container container-detail-news plexus_css nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"background-color: rgba(255,255,255,0);background-position: center center;background-repeat: no-repeat;border-width: 0px 0px 0px 0px;border-color:#e8ebef;border-style:solid;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start\" style=\"max-width:1310.4px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column fusion-flex-align-self-stretch\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-center fusion-content-layout-column\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><div style=\"text-align:center;\"><span class=\" fusion-imageframe imageframe-none imageframe-1 hover-type-none\" style=\"border-radius:12px;margin-top:0px;margin-right:0px;margin-bottom:0px;margin-left:0px;\"><a class=\"fusion-no-lightbox\" href=\"https:\/\/www.linkedin.com\/posts\/plexus-tech_goodnews-gemelosdigitales-platgdia-activity-7146514515004735488-uBrB?utm_source=share&amp;utm_medium=member_desktop\" target=\"_self\" aria-label=\"Plexus Sport_foto lanzamiento 160426_Antonio Agrasar y Esteban Granero\"><img width=\"1454\" height=\"1024\" alt=\"Antonio Agrasar, fundador y CEO de Plexus Tech, junto a Esteban Granero, fundador y CEO de Olocip.\" src=\"https:\/\/www.plexus.es\/wp-content\/uploads\/2026\/04\/Plexus-Sport_foto-lanzamiento-160426_Antonio-Agrasar-y-Esteban-Granero.jpg\" data-orig-src=\"https:\/\/www.plexus.es\/wp-content\/uploads\/2026\/04\/Plexus-Sport_foto-lanzamiento-160426_Antonio-Agrasar-y-Esteban-Granero.jpg\" class=\"lazyload img-responsive wp-image-52417\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271454%27%20height%3D%271024%27%20viewBox%3D%270%200%201454%201024%27%3E%3Crect%20width%3D%271454%27%20height%3D%271024%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/www.plexus.es\/wp-content\/uploads\/2026\/04\/Plexus-Sport_foto-lanzamiento-160426_Antonio-Agrasar-y-Esteban-Granero-200x141.jpg 200w, https:\/\/www.plexus.es\/wp-content\/uploads\/2026\/04\/Plexus-Sport_foto-lanzamiento-160426_Antonio-Agrasar-y-Esteban-Granero-400x282.jpg 400w, https:\/\/www.plexus.es\/wp-content\/uploads\/2026\/04\/Plexus-Sport_foto-lanzamiento-160426_Antonio-Agrasar-y-Esteban-Granero-600x423.jpg 600w, https:\/\/www.plexus.es\/wp-content\/uploads\/2026\/04\/Plexus-Sport_foto-lanzamiento-160426_Antonio-Agrasar-y-Esteban-Granero-800x563.jpg 800w, https:\/\/www.plexus.es\/wp-content\/uploads\/2026\/04\/Plexus-Sport_foto-lanzamiento-160426_Antonio-Agrasar-y-Esteban-Granero-1200x845.jpg 1200w, https:\/\/www.plexus.es\/wp-content\/uploads\/2026\/04\/Plexus-Sport_foto-lanzamiento-160426_Antonio-Agrasar-y-Esteban-Granero.jpg 1454w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 640px) 100vw, 1454px\" \/><\/a><\/span><\/div><\/div><style type=\"text\/css\">.fusion-body .fusion-builder-column-0{width:100% !important;margin-top : 0px;margin-bottom : 0px;}.fusion-builder-column-0 > .fusion-column-wrapper {padding-top : 0 !important;padding-right : 0px !important;margin-right : 1.92%;padding-bottom : 0 !important;padding-left : 0px !important;margin-left : 1.92%;}@media only screen and (max-width:1200px) {.fusion-body .fusion-builder-column-0{width:100% !important;order : 0;}.fusion-builder-column-0 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}@media only screen and (max-width:640px) {.fusion-body .fusion-builder-column-0{width:100% !important;order : 0;}.fusion-builder-column-0 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}<\/style><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_1 1_1 fusion-flex-column\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><div class=\"fusion-text fusion-text-1\"><h2>Creamos una nueva divisi\u00f3n especializada e incorporamos capacidades en IA aplicada al rendimiento, anal\u00edtica avanzada y toma de decisiones.<\/h2>\n<p>Lanzamos Plexus Sport, nuestra <strong>nueva divisi\u00f3n <a href=\"https:\/\/www.plexus.es\/servicios\/\" target=\"_blank\" rel=\"noopener\">especializada en tecnolog\u00eda<\/a> para la industria del deporte.<\/strong> Este lanzamiento llega tras adquirir una participaci\u00f3n mayoritaria en <a href=\"https:\/\/olocip.com\/\" target=\"_blank\" rel=\"noopener\">Olocip<\/a>, compa\u00f1\u00eda de inteligencia artificial aplicada al deporte fundada por Esteban Granero y perteneciente al holding deportivo Best 11 Group. Con ello, <strong>impulsamos la transformaci\u00f3n del sector a trav\u00e9s de los datos y la tecnolog\u00eda<\/strong>, marcando el inicio de una nueva l\u00ednea estrat\u00e9gica para el grupo.<\/p>\n<p>En esta l\u00ednea, con Plexus Sport ampliamos nuestra actividad hacia un <strong>\u00e1mbito en el que la tecnolog\u00eda ya es clave para la competitividad, la gesti\u00f3n y la relaci\u00f3n con las audiencias.<\/strong> As\u00ed, esta nueva divisi\u00f3n tiene vocaci\u00f3n de dar servicio a todo el ecosistema del deporte:<\/p>\n<ul>\n<li>Clubes.<\/li>\n<li>Competiciones.<\/li>\n<li>Estadios.<\/li>\n<li>Marcas.<\/li>\n<li>Patrocinadores.<\/li>\n<li><em>Broadcasters.<\/em><\/li>\n<li>Gestores de contenidos.<\/li>\n<li>Derechos audiovisuales.<\/li>\n<li>Aficionados.<\/li>\n<li>Inversores.<\/li>\n<\/ul>\n<p>Desde nuestra compa\u00f1\u00eda <strong>trasladaremos a esta nueva vertical nuestra experiencia en transformaci\u00f3n digital<\/strong>, desarrollo de plataformas, gesti\u00f3n de operaciones y despliegue de soluciones complejas. Todo ello, con el objetivo de construir una propuesta integral capaz de responder a los retos deportivos, operativos, econ\u00f3micos y medi\u00e1ticos de una industria cada vez m\u00e1s exigente y orientada a la generaci\u00f3n de valor.<\/p>\n<h3>Plexus Sport, transformaci\u00f3n tecnol\u00f3gica para la industria deportiva.<\/h3>\n<p>Para hacerlo posible, la adquisici\u00f3n mayoritaria de Olocip act\u00faa como punto de partida de este nuevo proyecto. De este modo, nuestra compa\u00f1\u00eda se incorporar\u00e1 como unidad especializada y mantendr\u00e1 su marca dentro del ecosistema de Plexus Sport. Su integraci\u00f3n permitir\u00e1 <strong>sumar conocimiento espec\u00edfico en an\u00e1lisis de rendimiento, <em>scouting<\/em> y toma de decisiones mediante IA<\/strong> a la capacidad tecnol\u00f3gica, operativa y de escala del grupo. Asimismo, est\u00e1 concebida como plataforma de crecimiento que se ir\u00e1 reforzando con nuevas capacidades y compa\u00f1\u00edas especializadas.<\/p>\n<p>Por otra parte, la entrada en el sector deportivo responde a nuestra <strong>estrategia de impulsar nuevas verticales con alto potencial tecnol\u00f3gico. <\/strong>Una apuesta que surge en un contexto en el que el deporte se apoya cada vez m\u00e1s en los datos y la digitalizaci\u00f3n. Adem\u00e1s, con este movimiento, reforzamos nuestro crecimiento con una visi\u00f3n de largo plazo orientada a aplicar tecnolog\u00eda, soluciones escalables y capacidades que conectan rendimiento, gesti\u00f3n e innovaci\u00f3n.<\/p>\n<h4>Un actor de referencia.<\/h4>\n<p><strong>Plexus Sport aspira as\u00ed a convertirse en un actor de referencia<\/strong> en la transformaci\u00f3n tecnol\u00f3gica de la industria deportiva. Para ello, se apoyar\u00e1 en nuestra fortaleza y en la experiencia espec\u00edfica que aporta Olocip en IA aplicada al alto rendimiento.<\/p>\n<p>&#8222;Con Plexus Sport damos un nuevo paso estrat\u00e9gico para llevar nuestra experiencia tecnol\u00f3gica global a una industria con un enorme potencial de transformaci\u00f3n. La incorporaci\u00f3n de Olocip nos permite sumar conocimiento, talento y capacidades diferenciales en inteligencia artificial aplicada al rendimiento y la toma de decisiones en un \u00e1mbito tan exigente como el deporte&#8220;, destac\u00f3 Antonio Agrasar, fundador y CEO de Plexus Tech.<\/p>\n<p>\u201cOlocip surge del conocimiento del deporte desde dentro. Formar parte de Plexus Sport nos permite mantener nuestra identidad y especializaci\u00f3n en performance, y al mismo tiempo ampliar nuestro impacto dentro de un proyecto que entiende el deporte como una industria global\u201d, se\u00f1al\u00f3 Esteban Granero, fundador y CEO de Olocip.<\/p>\n<\/div><\/div><style type=\"text\/css\">.fusion-body .fusion-builder-column-1{width:100% !important;margin-top : 20px;margin-bottom : 20px;}.fusion-builder-column-1 > .fusion-column-wrapper {padding-top : 0px !important;padding-right : 0px !important;margin-right : 1.92%;padding-bottom : 0px !important;padding-left : 0px !important;margin-left : 1.92%;}@media only screen and (max-width:1200px) {.fusion-body .fusion-builder-column-1{width:100% !important;order : 0;}.fusion-builder-column-1 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}@media only screen and (max-width:640px) {.fusion-body .fusion-builder-column-1{width:100% !important;order : 0;}.fusion-builder-column-1 > 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