Cross-cutting digital solutions, to innovate and connect. We start from the trends, we measure the results.
In the Digital Marketing department we work to offer and develop a complete, innovative online strategy for every type of business, using the most appropriate channels to reach the target audience and measuring the actions in real time to achieve the best results.
Trend analysis as the starting point for the development of an innovation strategy.
The competitiveness of companies depends on their capacity to innovate, conceptualise and communicate, based on evolving market trends.
BENCHMARKING
COOLHUNTING
In-depth strategic analysis of the best practices of companies in the same segment or sector.
Trend research based on picking up the signals of what is to come when they are just beginning to appear, to help companies and professionals adapt and be more competitive and able to innovate in the market.
Search engine optimisation strategies, both organic and paid, to improve the visibility of a website and increase the qualified traffic.
SEO: Organic positioning
- SEO Audit
- SEO consultancy for the development of new websites
- Local SEO
- International SEO
- Link management
SEM: Paid positioning
- Comprehensive Google Ads management:
- Search network
- Display
- Discovery
- Youtube
- Remarketing
- Programmed
Creation and optimisation of content on social media to publicise our products and/or services and create engagement with our followers. The different social media are already positioned as key channels for positioning ourselves in the minds of our target audience and it is important to offer them quality content, whether organic or paid.
SMO: Social Media Optimisation
- Strategy and content plan for different social media
- Community Management
- Management of the brand’s presence on social media
SMM: Social Media Marketing (Paid)
Strategy for and management of:
- Facebook and Instagram Ads
- Linkedin Ads
- Tiktok Ads
Sending out regular, targeted e-mails to a database of recipients to better understand their interests, convert them into customers, increase recurrence and, in short, develop the trust they have in our products or services.
CAPTURE
- Lead generation strategy
- Segmentation
NEWSLETTER
- Inbound content
- News and updates
- Corporate content
- Promotions and offers
- Upselling/ Cross-selling
EMAIL AUTOMATION
- Welcome after registration
- Transactional emails (thank you for your purchase, abandoned carts)
- Important dates (birthdays, anniversary of purchase)
- Recovery: email marketing strategy to recover leads that have not interacted with us for some time.
User-centred design through research and use of real data to produce designs that meet user needs and the customer’s objectives.
Our methodology is multi-directional and cyclical, changing from one stage to another depending on the results and validations we obtain throughout the process.
RESEARCH
- Heuristic analysis
- Benchmarking and trend analysis
- Surveys and interviews
DEFINITION
- User Personas
- User Journeys
- Information architecture
- Wireframes
- Testing
DESIGN
- Final mockup
- Moodboard
- Design Kit
- Prototype and User flow
Web accessibility is a way of designing websites, tools and technologies so that everyone, including people with disabilities, can use them as easily as possible.
SERVICES
- Web Accessibility
- Web accessibility audit
- Accessibility consultancy for the development of new websites
- Web accessibility optimisation
REGULATIONS
In Spain we must comply with Royal Decree 1112/2018 on the accessibility of public sector websites and mobile device applications and European Directive 2016/2102, which establishes that as of 2025, non-accessible products cannot be introduced onto the European market.
It is just as important to have a strategy and develop its different actions as it is to measure the results they are giving us, in order to know which ones we need to optimise and which ones work best for each product or service, as well as for each type of user. Configuration of measurement tools.
SERVICES
- Web analytics
- Web analytics audit
- Analytics consultancy for the development of new websites
- Web analytics optimisation
- SEM, SEO, SMM analytics
- Reporting of results and analysis
TECHNOLOGIES
- Web analytics
- Web analytics audit
- Analytics consultancy for the development of new websites
- Web analytics optimisation
- SEM, SEO, SMM analytics
- Reporting of results and analysis